tag:blogger.com,1999:blog-24948423.post3325107474142602466..comments2024-02-27T07:19:26.165-08:00Comments on The Nonprofit Consultant Blog: What's your tagline?Ken Goldsteinhttp://www.blogger.com/profile/14352088132228110064noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-24948423.post-9575520922376940902007-12-21T09:17:00.000-08:002007-12-21T09:17:00.000-08:00Taglines can be great, but what I think most not-f...Taglines can be great, but what I think most not-for-profits, as well as most businesses, are missing is a USP (Unique Selling Proposition). The USP applies equally to businesses and charities because it is a succinct statement of a single and <B>unique</B> reason why someone should give to you or do business with you rather than another charity or business.<BR/><BR/>Too many taglines are pithy and say nothing. In fact, not only is a USP a powerful statement, but the process of creating it is often even more powerful for the organization. <BR/><BR/>The USP makes you seriously look at the reason you were created and continue to exist. Put that way, perhaps it is needed by every individual as well.<BR/><BR/>Joshua C. Karlin<A HREF="http://aliyamarketing.com/marketingandfundraisingideas/" REL="nofollow"><BR/> Marketing & Fundraising Ideas<BR/></A>Anonymousnoreply@blogger.com