Thursday, June 19, 2014

Let the Commencement Commence!

Good afternoon graduates, faculty, administration, families, friends, and distinguished alumni. I am very pleased to have been asked to give this year's commencement address at this fine institution, even if I was a last minute replacement following the protests that accompanied your first several choices.

I am even more pleased that every single one of this year's graduates has chosen to move on to a career in the human services sector. I don't know if your parents, who paid for your education, are pleased, but I am.

I suppose I should start with some sort of inspirational quote. Some platitudes along the lines of, "This is America, and anybody can do anything they want, and as long as you want success, by gosh, you shall have it!"

But that would be an insult.

An insult to each of you, to imply that a good attitude is all it takes to succeed, and that your own hard work, personal attributes, and family connections have nothing to do with it.

But more to the point, it would be an insult to many of the people who are about to become your clients. As if to say, "You wouldn't be in this mess if you just learned to whistle your troubles away."

The reality is that not everybody has access to the same set of choices that you've had. Not everybody is even aware of the choices they do have. External factors, from the physical to the mental, from geographic to economic, have limited their options.

If they have a defeated attitude - and you will soon learn not to assume "low-income" as synonymous with "bad attitude" - it's only because they have earned it.

Everybody wants decent jobs and a decent place to live, and enough food that their children don't suffer. Yes, they want success. That's why they're about to show up in your new office asking for assistance.

You want an inspirational quote? How about Woody Allen: "Eighty percent of success is showing up."

The rest is hard work. And, boy, are you going to work hard! You will toil long hours in uncomfortable settings for low pay and you're going to love it. Because it's meaningful, or something like that.

Here's another quote for you: "I don't think I'm alone when I look at the homeless person or the bum or the psychotic or the drunk or the drug addict or the criminal and see their baby pictures in my mind's eye. You don't think they were cute like every other baby?"

Dustin Hoffman said that one, and it's good advice. Each time you see (or smell) an approaching client and you're tempted to roll your eyes, give a sigh, and regret taking on a career in the human services, do your best to find the innocent babe within their eyes.

And, yes, I have now twice defined your future employment as being in "the human services." Don't let the scope of your employment limit your mission to a single task. You may find yourself providing housing assistance, or job training, or maybe something related to health care. But your job is to help that individual person, the whole person, whatever they may need.

That means go the extra mile. Refer them to services you don't provide. Take a minute to reach deeper, and find out how you can truly help beyond processing them from one point to the next.

I'll leave you with one more bit of inspiration, this time from Mark Twain: "The two most important days in your life are the day you are born and the day you find out why."

You figure that one out for yourself.

Well, that's all I've got for you. I know your grandmother is waiting to take a picture of you with your cap and gown on and I don't want to disappoint her.

Good night, congratulations, and good luck.

Monday, May 26, 2014

Are You Treating Your Cats Like Dogs?

I love dogs. Who wouldn't? They're fun, happy, and above all, loyal. It doesn't take much to earn a dogs love... a scratch behind the ear in just the right spot, a tossed tennis ball, or dropped bits of food of any sort will do the trick. Dogs are easy.

I love dogs, but I prefer cats. Cats are seen as aloof. Cats can be fickle. Cats demand respect. Some people say that cats are incapable of love. I feel sorry for those people. Earning a cats love is much more rewarding than the easy affection that flows from dogs.

But this is a nonprofit blog, not an animal blog, so let's talk about your donors. Are you treating them like dogs or like cats?

There was a time when most of our donors were more like dogs. If you fed them once, they were yours for life. You could depend on tossing a stick, and having them come back to drop a check at your feet almost every time. At least, it seems like it was that easy.

Whether or not it was ever really that simple, times have changed. Donor loyalty is not something you can assume, or just press the right buttons to activate. Each donation must be earned. The donors preferences must be honored.

A few examples:
  • Information Preferences: Most donors today want better information. Some may want better financial understanding, but many want to know about your impact. And that's not just the usual roundup of total numbers served, like the old McDonald's signs, but getting down to the who and how their dollar is helping.
  • Method Preferences: Yes, some of your old dogs may still depend on your direct mail piece. Other donors may prefer responding to an email. Still others are looking for you on Facebook. It's not one or the other, it's as many channels as you can effectively manage.
  • Campaign Preferences: Related to each of the points above, but your annual campaign for your total budget is not going to appeal to many of your cats. They may want to be a part of a specific project, with well-defined objectives and clear budgets, and they may be looking for this campaign on crowdfunding websites.
Does all this mean that I'm saying we're now the dogs, chasing sticks, jumping through hoops, and begging for treats? Heck no! I'm talking about mutual respect, with donors and nonprofit professionals working together to better our communities.

Being responsive, learning about our donors' preferences, and paying attention to subtle changes in what works (and what doesn't) keeps us on top of our game, and more effective at our work. It keeps us nimble. Like a cat.

The pictures on this page are of a couple of my neighbors, Emma and Rocky, visiting on my front porch.

Rocky - the pup - is sweet and lovable, and will play with any living, breathing thing on the street. We don't generally feed the neighbor's pets, but on this day he was choking on a bone he'd dug out of somebody's trash, and the only way to get it away from him was to tempt him with a bowl of left-over chicken. Rocky's great, but he's a bit of an idiot.

Emma - the kitty - is different. Emma is very particular about which humans she associates with, but when I come home from work, she runs across the street to see me. That is, if she's not already waiting on the railing. I have never fed her; she does not stay in our house. All she gets here is love and respect. Emma is my best friend on the block, and the only neighbor I truly and fully trust.

Thursday, May 01, 2014

The FCC is Coming After YOUR Nonprofit!

I'm not sure how closely any of you have been following the legal battles over "net neutrality" but the FCC has issued new (draft) rules that would effectively kill it (along with the ability of most nonprofits to use the web as an inexpensive communications strategy), all while wrapping itself up in the language of net neutrality.

Net neutrality is the concept that all content traffic on the web should be treated equally, and that ISPs (the companies you purchase your internet access from, like Comcast, Verizon, etc.) can't pick and choose which content you access (as long as it's legal), or send you one website at a quicker download speed than another.

Net neutrality is why your website should load in a browser at the same speed as Facebook (taking into account that large photos or videos take longer than text). Net neutrality is how start-ups compete with the established net giants, like Google, Yahoo, Facebook, and Amazon. Net neutrality is the even playing field that gives all information and ideas a fair chance at finding an audience.

The new proposed rules from the FCC would allow ISPs to set up "fast lanes" for those content providers who can pay them the extra fees (the established net biggies), and put all other internet traffic into the slow lane, stifling conversation and innovation along with it.

Guess which lane most nonprofits will find themselves in (unless we each find a generous benefactor who will pay off all the ISPs for us)?

Bottom line for nonprofits: If this proposal is accepted, and these rules go into effect, it could be much harder (and much more expensive) for us to communicate with the public about our missions and the good work we do. If our sites load at 1996 speeds, donors, volunteers, and others interested in learning about our missions will not be very motivated to stick with us long enough for our homepage to load.

Here's a great article that explains what's happening, and what the dangers are (click here).

And here's a petition that you may sign onto (click here).

Remember, as nonprofits you have to be careful about endorsing particular candidates and parties, but you are allowed to inform, educate, and take part in public policy debates that effect your mission or your ability to do your work.

(NOTE: The final language of the proposed rules will be released at the FCC meeting on May 15. That will begin the official public comment period before the rules are formally adopted. Public comment will be at least 30 days, likely longer. Petitions and letters now are still helpful and may influence the draft that is coming on May 15.)

Thursday, April 03, 2014

The Rational Aspect of Irrational Philanthropy

A few weeks back I was at a social gathering and, in conversation with another attendee, wound up talking about the use of crowdfunding to help low-income people over hurdles on their way to self-sufficiency.

She found it very interesting, and asked, "What country are they aiding?"

My reply, "Well, um, here. The U.S., including groups down the street, right here in Berkeley!"

She was a bit surprised, but pleased. Because we were talking about small dollar amounts, she had assumed that the donations were going elsewhere, where there would be more "bang for the buck."

Put your money where there will be the greatest impact, right? Isn't that what the big philanthropists do, and the example that they encourage us "everyday donors" ($25-50) to follow?

I remembered this conversation this morning reading Hewlett Ends Effort to Get Donors to Make Dispassionate Choices on Giving on the Chronicle of Philanthropy. Hewlett had been a major funder behind encouraging better and more effective philanthropy through the use of results- and impact-driven data.

Not that this focus on charitable ROI (return on investment) didn't have its critics. William Dietel, a philanthropy adviser and former president of the Rockefeller Brothers Fund, decried it as an "instant-gratification strategy driven by young, tech-savvy philanthropists."

But the woman I was speaking with at the party was not a young, tech-savvy philanthropist. She was a 50-something sculptor with empty pockets. Such is the extent to which the message of "effective philanthropy" has permeated the culture.

Of course, even with this mindset being promoted, there were still many donors (particularly smaller donors) who didn't bother with the research and just gave "from the heart." And that's how the debate was framed: giving from the heart versus giving from the head.
When Hewlett started the effort in 2006, then-president Paul Brest wrote, "Personal philanthropy may sometimes be so profoundly emotional as to be invulnerable to rational analysis."
And here's where we get to my problem with this so-called "rational analysis." As part of the whole, "nonprofits need to operate more like businesses" meme, the means for analysis are primarily market-driven tools for evaluating programs that exist because of market failures.

Anti-poverty programs are a direct response to the realization that the operation of a free market society will always create a certain number of citizens who fall between the cracks - who are not economically viable. Culture and arts programs, too, exist as nonprofits where and when the free market cannot or will not support them as businesses, so how can you evaluate them as if they were held to the same market principals?

So, why help one person in poverty in the U.S. when the same investment can help ten people, or maybe even 100,  in poverty elsewhere?

The "rational" person, using their head and all the correct data, knows that the third-world philanthropic investment will give them far better ROI and results. Effective Philanthropy Achieved!

The "irrational" person, using only their heart and a little common sense, knows that they are part of a community, and that if they allow poverty to grow around them it will become a cancer, raising crime, lowering property values, and decreasing that immeasurable thing called "happiness."

Yes, we need to evaluate our programs, and yes, as nonprofit professionals we need to be as effective as we can be with the limited resources at our disposal. But the idea that one can eliminate the heart from philanthropy is one that I'm very pleased to see fading.

Monday, March 17, 2014

Reaching Across Generations

How are you involving millenials in your organization's work? This is a question we've all been hearing a lot lately. But I'm not sure that I like some of the answers.

I've been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up. It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors.

"Oh, they're too busy with their careers, or starting families, or doing whatever it is they do with their tweet machines..." And yet, everybody nods and agrees that without the active involvement of millenials, their development of new donors and volunteers is dead in the water.

And so, the Millenial Advisory Group. A group of young folk to come up with recommendations for the groups of older folk to consider: a committee to involve millenials without actually having to talk to them directly.

At one recent meeting where this idea was being presented, I turned to the 20-something person beside me and asked, "Does any of this sound at all patronizing to you?" She glanced quickly to each side before giving a quick nod and quietly saying, "A little bit."

The question isn't whether or not you're going to invite millenials to the table. The question is whether you're going to invite them to the adults table in the dining room, or send them off to the kids table in the kitchen.

Instead of a "Millenial Advisory Committee" why not just add a few millenials to your existing Volunteer Outreach Committee or your Development & Communications Committee? And if you don't have any such committees already, maybe that's why your organization is failing to attract new donors or volunteers.

Just a thought...