The Power of We the Nonprofits

Today is Blog Action Day 2012, "Founded in 2007, Blog Action Day brings together bloggers from different countries, interests and languages to blog about one important global topic on the same day."

The topic this year is "The Power of We." A little more abstract than previous topics, such as water, climate change, poverty, or food. And yet, this abstract theme encompasses all the others with a single answer.

How do We address the problems of poverty, food distribution, potable water, etc? As individuals, there's only so much any of us can really do to effect the systematic change required to solve any of these crises. It is only when we come together in groups that real change happens.

Fitting the Power of We into the mission of this blog, to provide useful information to professionals in the nonprofit sector, I suggest that my readers take this Blog Action Day as a celebration of all that they do.

Corporations can (and some do) have a positive impact on their communities, but their primary focus will always be the fiscal bottom line and making a profit. Government can (and often does) work to improve the lives of citizens, but their primary focus is frequently on security and, all too often around the globe, the perpetuation of power.

The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face. The nonprofit sector is how individuals put the Power of We into action.

LinkedIn Launches Board Connect Service

LinkedIn, the social network for professionals of all sectors, has just announced the launch of their new Board Connect service for nonprofit organizations. If you're not already familiar with LinkedIn, it began, basically, as a place to post your online business profile/resume and connect with others in your field to grow your network using a "six degrees of separation" model. Other features and refinements over the years have turned LinkedIn into an essential social network for all professions, including active discussions, groups, job boards, and more.

The new Board Connect uses LinkedIn's "Talent Finder" to help you search for professionals with the skills your organization needs. Likewise, professionals interested in board service can search out organizations that meet their interests. Best of all, the service is free to nonprofits (business use of the Talent Finder can cost $1,000).

So, what could be wrong with all this? Well, in one of those active discussion groups on LinkedIn for Nonprofit Professionals, Michael Wyland (of Sumption & Wyland Consulting) says of the service that "the pitch is off-key and reflects antiquated views of board service." Michael recognizes that the LinkedIn service can be beneficial to the organizations that choose to use it, but, he notes:

"Searching algorithyms can get a nonprofit only so far. ... The 'pitch' in LinkedIn's blog makes no mention of governance, board member obligation, legal exposure, and the duties of board service in an increasingly regulated and scrutinized environment. The days of viewing nonprofit board service as an expression of noblesse oblige and an opportunity to network are fading fast, if not already gone."

Terrie Temkin (of CoreStrategies Consulting) replies, in part, that nonprofits "must still do the hard work to vet potential [board members]." She states that this is true, not just of LinkedIn's new service, but of all board matching programs.

I will agree with Mr. Wyland, and add that the "antiquated view" of board service as noblesse oblige and a social activity not only exists within some board matching programs and the well-intentioned attempts at encouraging board service in corporate circles, but within far too many nonprofits themselves.

When I work with boards, I find there can be a very fine line between those boards where the members are comfortable with each other, share outside interests and relationships, but still manage to accomplish the serious business of governance of the nonprofit corporation, and those boards where their shared social situations and relationships stands in the way of good governance.

Often, the one thing that makes the difference as to which side of that line an organization is on is simply good board training. Nobody has ever gone to these boards and explained what their role is or should be on a legal, fiduciary, and ethical basis. They're not shirking their responsibilities; they've just never been made aware of their full responsibilities.

I will also agree with Ms. Temkin, and add that the process of vetting potential board members is a continuous one. It does not start when a member leaves and a seat opens up, but proceeds according to a plan that includes methods of identifying new recruits, the vetting process, suggestions for other volunteer activities until a board seat is open (non-board members may sit on committees, help with events, etc.), and a process for how the full board votes on and welcomes in new members.

Consultants (such as Mr. Wyland, Ms Temkin, or myself) can help your board with both proper training on roles and responsibilities, and with creating a board development and recruitment plan.

If your organization is interested in LinkedIn's Board Connect, you can learn more about it on the LinkedIn blog here, or go direct to the LinkedIn Nonprofits page here. While you're at LinkedIn, you can join my network through visiting my profile here.

So You Want to Start a Nonprofit?

Yesterday, I tweeted out a link to the Donor Dreams Blog, asking "What do you think? Are nonprofits not "playing nice in the sandbox"? http://ow.ly/c2acO" In that blog, the author, consultant Erik Anderson, asks:

... Why is it that every time someone has a new idea, they want to start a new non-profit organization to do it?

I find this knee jerk reaction so interesting and confounding. Instead of starting a new organization, it could be “Ah-ha, I have an idea and think I’ll take it to a non-profit organization in my community that does similar things and work with them on starting a new program.”

... The truth of the matter is that the last thing the non-profit sector needs is more struggling non-profit organizations competing for similar resources. ...

The responses I got back all seemed to agree with Mr. Anderson: "There are too many nonprofits!" I addressed this trite bit of "accepted wisdom" just over six years ago in another posting here, and nothing much has happened since then to change my mind. While many people repeat this line, there is still no empirical evidence that this is actually true.

In all other sectors of the US economy we prize competition and entrepreneurship. But not, apparently, in the nonprofit sector. Elsewhere in this nation, we say, "Build a better mousetrap and the world will beat a path to your door." In the nonprofit sector, however, we're supposed to build a better mousetrap and then turn our plans over to the current leading mousetrap provider.

When people approach Mr. Anderson with an idea for a new nonprofit, he says in his blog, "It has become my standard operating procedure to sit down with these nice, well-intentioned individuals who call me asking for help and beg them to please not start another non-profit organization." He wants people with new ideas to get together with existing nonprofit organizations and "play nice in the sandbox."

How would that advice play in other sectors of our national economic landscape? "Gee, Mr. Jobs, why don't you just take your ideas to IBM and help them to develop it?" "Well, Mr. Bezos, people may well want to buy books online, but why don't you just partner with an existing store or distributor?"

How many of our mayors would be re-elected begging entrepreneurs to not start yet another small business in their city? "Another coffee shop? Please, just go be a manager at a Starbucks." "If there were a better way to make a hamburger, McDonald's would have thought of it by now. If you must be an 'owner,' why don't you just buy a franchise?"

This is the USA. We believe that competition is good. It weeds out complacency. It weeds out inefficiency. It encourages constant innovation. And it requires paying attention to constituents. Which of these goals is bad for the nonprofit sector?

Yes, a great number of start-up nonprofits will fail. Just as in the small business sector. And that's not necessarily a bad thing.

I too get many emails and calls from folks who want to start a new nonprofit. Many of them are unprepared. They have not researched the competition. They do not have a realistic plan for roll-out or revenue. They are not familiar with the laws in their state regarding incorporation, required by-laws, etc., etc. But I wish them well.

If you want to start a new nonprofit, go right ahead. But know what you are doing, and why, and where you fit in the marketplace. Then go and innovate.

Too many nonprofits? How can there be too many people working to improve our communities? Or too many groups feeding the hungry, or sheltering the abused? Or too many arts programs enriching our lives? Or too many entrepreneurs stirring things up in any sector of our economy?

The sad truth is most of us in the nonprofit sector only worry that "there's too many organizations going after my grants and donations." I guess we're just going to have to learn to compete.

The Five Stages of Nonprofit Board Fundraising

In the 1960s, Dr. Elisabeth Kübler-Ross, working with terminally ill patients, hypothesized her five stages of grief, popularized in her 1969 publication of On Death and Dying. Since that time, the Kübler-Ross model has been applied to just about any form of personal loss, including job loss, divorce, death of a loved one, surviving natural disasters, and even incarceration.

Imagine my surprise when I realized that nobody had yet applied the Kübler-Ross model to fundraising by nonprofit boards of directors! So, here, without further ado, are the Five Stages of Nonprofit Board Fundraising:

1. Denial - "I don't think board members should be required to fundraise." - "I don't know anybody with money anyway." - "I was asked to join the board for my other skills." - "Don't we have staff for that?" - "We're a nonprofit, we're supposed to live on the financial edge!"
   
2. Anger - "My friends will hate me if I add them to the mailing list!" - "If I give myself, why do I also have to 'get'?"- "I give so much of my time, you want my money too?" - "If the staff were doing their jobs, this wouldn't be necessary." - "It's the politicians' fault that we can't raise enough money!" - "I never should have joined this board."
3. Bargaining - "If I serve on the audit committee, can I get out of working on the event?" - "I brought in my old PC for the intern to use, that's worth something, right?" - "How about if I just mention I'm on the board in my family Christmas letter, that'll save you on printing and postage!" - "Tell you what, I know the name of a foundation that makes grants..."
4. Depression - "The economy is going to clobber us anyway, so why bother?" - "We can't compete with all those nationally known nonprofits." - "Nobody really gets our mission anyway." - "There's no point in even asking before the next election cycle, or two..." - "I read in NPQ that even the big guys can't raise any money these days."
5. Acceptance - "Do we have any brochures I can bring to my Rotary meeting?" - "Let me find out about my company's corporate philanthropy policy" - "Hey, if we each commit to just a small amount we can close that budget gap!" - "How can we expect others to spread the word and raise money for our cause if we're not willing to do it ourselves?"

As Dr. Kübler-Ross wrote, not everybody passes through all five stages, and they don't always progress in this order. Frequently people get stuck in one stage or another. Do you know any board members who are stuck on denial or anger? Of course you do: every board has these people. The important thing is to recognize the stages, and help your board move along to Acceptance and Success.

Social Media 101 for Nonprofit Consultants

Yesterday I had the opportunity to present an introductory workshop on social media to a few of my colleagues in the Fund Builders Alliance. We covered some of the basics of what social media is and is not, got into the how-tos and whys of facebook, twitter, linkedin, and blogging, and briefly went over the variety of other services available (pinterest, storify, g+, ...). It's always a great day when you can get together with a group of professionals that you respect and teach them something new. (And thank you to Karen and Leadership Monterey Peninsula for use of the conference room!)

Here's the thing though. Although I was pleased to present this workshop, and although I do offer social media planning and coaching services, I'm always hesitant to use the title "social media expert." As I told the group yesterday, "At the end of this session you will all be social media experts, for about three hours." Social media is such a constantly changing and evolving ecosystem that I believe it is a continual learning effort. Fortunately, I am fascinated by it and enjoy that effort. But I still realize that there is always more to learn.

I've been playing around with online communities in my personal life for nearly twenty years now. On a professional level, I got involved with nonprofit online discussions as a member of HandsNet around 1996. A few years later, I wound up working for HandsNet as the Director of Online Community Development. Since then I've continued to be an early adopter of many new platforms, including blogger, facebook, youtube, and twitter. But "expert"? ...

I hope to continue to learn and fascinated by social media, and I hope to continue to bring that experience and enthusiasm to my colleagues and clients in the nonprofit sector. But if you ever catch me using the title "Social Media Expert" please splash a cold glass of water in my face. Just try not to splash my iPhone, thank you.

Oh, and if you'd like a copy of my powerpoint slides from yesterday's presentation, just send me an email (contact info in the "about the consultant" section of this blog).