A new study by Thrivent Financial for Lutherans finds that most Americans find donating money to a charity to be easier than volunteering, and would rather write a check than help you out with physical tasks.
Still, in 2005 more than half of Americans did some volunteer work (57%), including 75% of people with household incomes of $75,000.
This is good news for your fundraising efforts. If these statistics are right, then it should be easier to ask for a donation than to recruit volunteers, and easier yet to find wealthier donors.
See Americans flip-flop on volunteerism on the Thrivent web site for the full press release regarding the survey results.
Tags: nonprofit, volunteerism, donations, charity, fundraising, surveys
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