Some more highlights (click here for their summary and link to full report):
- Online givers are young (38-39 years old) and generous, giving several times more than offline donors on average.You don't have to be responding to a disaster to get in front of these young, generous donors - They also use the net (and Network for Good) to find organizations for their year-end giving as well.
[Compare that to an average age of 60+ for "traditional" donors]
- Virtually all of them (96%) have given to charity before, but a sizable proportion (38%) is new to online philanthropy.
- Online giving is tracking to the trends of online shopping and banking, and it is the avenue of choice for donors during disasters.
- Most people give online during the week, during business hours - most commonly, between 10am and noon.
- Giving online follows the same "long tail" phenomenon seen in online sales of books and music.
- Most online giving goes to disaster agencies.
- People say they give online because it's easier than writing a check and a fast way to respond to disasters.
Does that give you any ideas? If you're not already set-up for, and actively promoting, online fundraising this better give you some ideas.
Tags: nonprofit, online giving, charity, donors, fundraising