- 52% of donors said their gifts would be on par with 2008
- Only 17.5% planned to give less than last year
- Of those who were committed to a multi-year gift, 87% said they would pay on time
- 42.5% said they would give to a charity they had not supported in the past if someone they knew was seeking the gift
- 40.3% said they would give for the first time if the charity was working directly to help people hurt by the recession
- Only 16% said they would not consider supporting a new organization
A final bit of caution before thinking this news is an open invitation to all sorts of fundraising plans:
Forty-one percent said they had stopped donating to at least one nonprofit group in the past five years because they felt overwhelmed by appeal letters, while more than a third said they were concerned organizations spent too much on fund raising.As a result, online donations are expected to become more popular, while telemarketing, door-to-door canvassing, and direct-mail appeals may be less successful.
How delightful to hear good news! There's certainly mixed things about the response to the economic crisis, and I always want to cheer for anything that's positive and hopeful. I work for UniversalGiving, a web-based non-profit, and we find too that people do still want to give. The change may be in where and how they want to give, with extra emphasis on quality projects and making the greatest impact possible from a donation.
ReplyDeleteThanks for the positive thoughts, and if you're curious about Universalgiving you can check us out at www.universalgiving.org.