- 52% of donors said their gifts would be on par with 2008
- Only 17.5% planned to give less than last year
- Of those who were committed to a multi-year gift, 87% said they would pay on time
- 42.5% said they would give to a charity they had not supported in the past if someone they knew was seeking the gift
- 40.3% said they would give for the first time if the charity was working directly to help people hurt by the recession
- Only 16% said they would not consider supporting a new organization
A final bit of caution before thinking this news is an open invitation to all sorts of fundraising plans:
Forty-one percent said they had stopped donating to at least one nonprofit group in the past five years because they felt overwhelmed by appeal letters, while more than a third said they were concerned organizations spent too much on fund raising.As a result, online donations are expected to become more popular, while telemarketing, door-to-door canvassing, and direct-mail appeals may be less successful.