The mistakes that Kay identifies, or in some cases popular myths, include:
- People will give just because yours is a good cause,
- Donors are drawn to organizations in need,
- People dislike giving
- "We can't raise big money, we don't know any rich people,"
- Volunteers don't have to give in order to ask others to give - their time is their gift, and
- It is impolite to ask for specific amount.
Another important mistake for professional nonprofit fundraisers is to ever believe that our education is complete. I always enjoy AFP luncheons, and always learn something. Even when it's a bit of a refresher, it's good to be reminded of some basics and maybe hear it in a different way.
You can learn more about Kay Sprinkel Grace at Transforming Philanthropy (.org) and find her "mistakes" book on Amazon.com