Here's a real benefit that you can sell your donors when explaining what they get for supporting your organization: A good feeling!
Researchers, writing in the Proceedings of the National Academy of Sciences, have scientifically proven that charitable giving activates the brain's reward center. Known as the mesolimbic pathway, the reward center is responsible for the euphoria associated with sex, money, food, and drugs.
Joanne Fritz, at About Nonprofit Charitable Orgs, asks, "Now, how can we write a donor solicitation that promises actual physiological well-being just as good as sex and romance?"
How will you use this information in your agency?
Tags: nonprofit, fundraising, charity
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