Ken Goldstein, MPPA

Ken Goldstein has been working in nonprofits and local government agencies from Santa Cruz, to Sacramento, and back to Silicon Valley, since 1989. He's been staff, volunteer, board member, executive director, and, since 2003, a consultant to local nonprofit organizations. For more on Ken's background, click here. If you are interested in retaining Ken's services, you may contact him at ken at

Wednesday, October 25, 2006

Good news for your donors

Here's a real benefit that you can sell your donors when explaining what they get for supporting your organization: A good feeling!

Researchers, writing in the Proceedings of the National Academy of Sciences, have scientifically proven that charitable giving activates the brain's reward center. Known as the mesolimbic pathway, the reward center is responsible for the euphoria associated with sex, money, food, and drugs.

Joanne Fritz, at About Nonprofit Charitable Orgs, asks, "Now, how can we write a donor solicitation that promises actual physiological well-being just as good as sex and romance?"

How will you use this information in your agency?

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