If you've been following this blog, you know that I've written about nonprofits using YouTube.com and DoGooder.TV to promote their causes, and that I'm a believer in keeping up with the technology revolution.
I just visited a site that makes excellent use of embedded videos to demonstrate the power of their programs. The Camp ASCCA Journal includes several short videos about life at the Easter Seals camp for therapeutic recreation.
It's one thing to read about disabled kids going to camp, and how the experience helps them to overcome their difficulties. It's quite another to see the interviews with them and experience it in sound and color. Throw in a "donate now" button and this is a very powerful tool.
Take a look at the site, and see if you can imagine how your organization could use embedded videos on your site to communicate with your supporters and spur them to action.
BTW, the Camps ASCCA Journal and this blog are each members of the Nonprofit Blog Exchange.
Tags: nonprofit, communications, video, web sites
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