Ken Goldstein, MPPA

Ken Goldstein has been working in nonprofits and local government agencies from Santa Cruz, to Sacramento, and back to Silicon Valley, since 1989. He's been staff, volunteer, board member, executive director, and, since 2003, a consultant to local nonprofit organizations. For more on Ken's background, click here. If you are interested in retaining Ken's services, you may contact him at ken at

Thursday, July 23, 2009

One Week Left to Tagline Victory!

Yes, you have one more week to enter your nonprofit organization's tagline into the 2009 Getting Attention Nonprofit Tagline Awards. Yes, the tagline awards! Nancy Schwartz of the Getting Attention blog hosts these online awards each year to recognize the best taglines as means of motivating nonprofits to focus on the basics (e.g. powerful, distinctive, succinct messaging) in their marketing efforts.
A strong tagline does double-duty -- working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base. It's one of your most basic, and effective, marketing tools, but the 2008 survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly.

Take 3 minutes now to enter your nonprofit's tagline here ( All entrants will receive a free copy of the fully-updated 2009 Nonprofit Tagline Report in late 2009. It's the only complete guide to building your org's brand in 8 words or less -- filled with how-tos, don't-dos and models.
The deadline for entry is July 31 - just over a week from now - so put this on your to-do list for today! (And be sure to follow the selection process on Twitter, too).

Friday, July 17, 2009

Upcoming Workshops

For those who've written to ask, I've got a couple of public workshops coming up soon. Both will be held at the Community Foundation of Santa Cruz County, 2425 Porter Street, Suite 16, Soquel, CA.

Grant Proposal Writing 101 - Wednesday, July 29, 2009, 10:00 a.m. to 4:00 p.m. - This is an introductory workshop for those new to proposal writing, and unsure of what elements to include or what foundations are looking for.

Fundraising Planning in the New Economic Environment - Thursday, September 24, 2009, 9:00 a.m. to 12:30 p.m. - To survive the current crisis will require a plan. This short workshop provides a few tools for you to use in getting your plan started.

Please see the Community Foundation's website ( for more information, fees, and online registration.