But how do you get patients in the door of your clinic if not for marketing? How do parents in the neighborhood find out about your free book give-away program if not for marketing? How does anybody know about your theater group if not for marketing? I can go on and on, but you get the idea.
Nonprofit marketing may not always take the flashy, glossy, expensive route that you might associate with a marketing campaign for a new car, but it is marketing never-the-less. And what does our disdain for sales and marketing get us?
The just released 2007 Nonprofit Marketing Survey gives us a glimpse, and it's not too pretty.
More than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, but only 37% do the tracking that generates increased budgets and confidence.For more information and the full survey results please see the Getting Attention blog.