Ken Goldstein, MPPA

Ken Goldstein has been working in nonprofits and local government agencies from Santa Cruz, to Sacramento, and back to Silicon Valley, since 1989. He's been staff, volunteer, board member, executive director, and, since 2003, a consultant to local nonprofit organizations. For more on Ken's background, click here. If you are interested in retaining Ken's services, you may contact him at ken at

Wednesday, May 02, 2007

Marketing? For Nonprofits?

Many in the nonprofit field don't like to talk about marketing. Marketing is sometimes considered a dirty word. It's all about selling, and we don't sell, we fix! Selling is considered crass, and therefore, we don't talk about marketing.

But how do you get patients in the door of your clinic if not for marketing? How do parents in the neighborhood find out about your free book give-away program if not for marketing? How does anybody know about your theater group if not for marketing? I can go on and on, but you get the idea.

Nonprofit marketing may not always take the flashy, glossy, expensive route that you might associate with a marketing campaign for a new car, but it is marketing never-the-less. And what does our disdain for sales and marketing get us?

The just released 2007 Nonprofit Marketing Survey gives us a glimpse, and it's not too pretty.
More than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, but only 37% do the tracking that generates increased budgets and confidence.
For more information and the full survey results please see the Getting Attention blog.


  1. Totally agree with your assessment of non-profits. I've received the same looks at board meetings when I try to move the group to enlightment! Thanks for sharing.


  2. I'm looking for a consultant to help our non-profit through a name change. Can anyone recommend a good branding consultant? We are located in Fresno CA, but are willing to fly someone in.