Ken Goldstein, MPPA

Ken Goldstein has been working in nonprofits and local government agencies from Santa Cruz, to Sacramento, and back to Silicon Valley, since 1989. He's been staff, volunteer, board member, executive director, and, since 2003, a consultant to local nonprofit organizations. For more on Ken's background, click here. If you are interested in retaining Ken's services, you may contact him at ken at

Friday, February 17, 2012

Doing Good... And Letting People Know About It!

You know your organization does great work that benefits your community, but unless you get that message out clearly, consistently, and publicly, you will be losing out on donations to those organizations that have mastered communications and marketing. Today I have two bits of marketing & communications news to share.

First, for those nonprofits who are using YouTube, or creating videos to showcase your cause, you can get even more exposure for your good work by entering the 6th Annual DoGooder Nonprofit Video Awards. Presented by See3 Communications with support from Cisco, the Case Foundation and the Nonprofit Technology Network, the awards are "designed to recognize the creative and effective use of video to promote the work of the nonprofit sector in catalyzing social good."

Best of all, the awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada, and Australia that created a video in 2011. The submission phase goes until February 29th, after which the public will have a chance to vote for the winning videos. Winning organizations will get their video on YouTube’s homepage on April 5th. To enter, visit the DoGooder Awards page on YouTube (click here).

Second, Nancy Schwartz, of the Getting Attention blog, has a new ebook for you: The 2012 Nonprofit Marketing Wisdom Guide. The guide is an easy to ready and reference compendium of advice from your peers on everything from branding, to email asks, to social media strategy, to media relations, and everything in between.

Last December, Nancy surveyed her newsletter subscribers and organized the responses by category into these 219 nuggets that are sure to help even the most seasoned professional. You can download your copy by visiting the Getting Attention website (click here).

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