Ken Goldstein, MPPA

Ken Goldstein has been working in nonprofits and local government agencies from Santa Cruz, to Sacramento, and back to Silicon Valley, since 1989. He's been staff, volunteer, board member, executive director, and, since 2003, a consultant to local nonprofit organizations. For more on Ken's background, click here. If you are interested in retaining Ken's services, you may contact him at ken at

Wednesday, April 12, 2006

Are You Blogging?

Does your organization's web site include a blog? Why not? Nonprofit agencies need to communicate with their constituents just as much as any other company - maybe more.

By adding a blog to your web site you can tell your potential supporters what you are up to, brag about success stories, explain the need that your group fills, and how the reader can become a part of that solution through volunteering or donating.

I know. You don't have time to write a blog. We're all wearing so many hats already. I understand. Even so, somebody - maybe it's your development person, maybe it's your ED - needs to be in charge of public communications, and part of that duty is making sure you get your message out there. An easy, low-cost way to do that is maintain a blog.

Why blog when you already have a web site? Because I'm betting that the web site is fairly static. When was the last time anything on it was updated? That's fine for a brochure, but if you want to be in the forefront of your supporters thoughts, you need to give them a reason to return to your site often. That's where a blog comes in.

By posting regularly (it doesn't have to be every day, but get it as close as possible) you will get your readers hooked, and that will lead to involvement in other areas, and that will lead to donations. Regular posting will also help in your search engine rankings, which will make it easier for people to find you when they search for information on your issue area.

Do you already have a nonprofit organization blog? Let me know about it and I'll post the link here. I'm also interested in your comments and input on any of my posts. Send me a resource to blog about and I'll mention your organization (with a link) in the posting.

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